Obey Awareness

Shepard Fairey teams up with Surfrider to promote coastal preservation

To celebrate their 25th year working in coastal conservation, The Surfrider Foundation selected Shepard Fairey as one of 25 artists commissioned to illustrate the world’s most notorious surf breaks through art pieces. Working with photographer Tom Servais, the two produced a fine art illustration of the Jaws wave, a big wave break found in Maui, HI. Appropriately nicknamed, waves can reach heights up to120 feet …

Levi’s Workwear x Billy Reid

An exclusive video documenting Billy Reid's modern Americana spin on Levi's workwear roots

For both the neo-Americana-obsessed and denim-heads alike, menswear designer Billy Reid’s collaboration with Levi’s is a holy brand pairing, marrying Levi’s workwear roots with Reid’s modern cuts, fabric choices, and finishes. This behind-the-scenes video (a Cool Hunting exclusive) visits Reid at work on the craft of deconstructing garments for the 10-piece collection, as inspired by a visit to the legendary Levi’s archive. Citing a worn …

Hurley x Dalek

Exploring Dalek's work on Hurley fixed-gears, workspaces, surfboards and more

With surfing at another high fashion moment (see the artful film our own Greg Mitnick recently shot for Proenza Schouler on the topic), Hurley’s invitation to check out the U.S. Open of Surfing (of which the brand is the main sponsor) earlier this month seemed like a good idea. Other than swarms of teens crowding Huntington Beach, BMX events, skaters and performances by Weezer and …