How to Speak Cat

In its latest “Science of Us” webisode, New York Magazine decodes all your cat’s purring and meowing. No matter how indifferent they may seem on the surface, cats are actually highly complex communicators that use a combination of signals and noises to express themselves. While purring may seem like an expression of joy or comfort, it’s actually your kitty’s way of asking you to stay …

Send Video Reactions with Gather App

Convey real personality with the brand new group messaging service

In the age of Snapchat and selfies, nothing conveys an appropriate reaction like one’s own face. That’s the premise behind group messaging app Gather, launched today for iOS. Gather lets users send what they’d normally send to friends or family—screenshots, GIFs, YouTube videos—and receive a brief circular, live-action video reaction right back. The video is tiny enough (about the size of your thumb print) that …

Why GIFs Are the Future of Communication

GIPHY founder Adam Leibsohn took the stage at the recent PSFK 2015 Conference to discuss what he believes will be our communication preference of the future: GIFs. In an all-GIF presentation, Leibsohn runs through the evolution of communication, from voice to text to emoji and the endless number of animated GIFs that can just about explain anything. While words may work for literal subjects like …