Guerilla Advertising 2

A new book celebrating brand-appropriate ingenuity in today's marketing-saturated world

Today’s successful advertising campaign has evolved well beyond the simple television product spot or the full page fashion spread—formulas we’re sometimes so familiar with they almost disappear. Pointed out in Guerrilla Advertising, Gavin Lucas’ first book on the subject published in 2006, current marketing tools span all mediums and are so artfully crafted for their target audience, it’s difficult to sort out what is advertising …