With their debut product being a quality, 100% natural lip balm (“that softens your lips on a sunny morning after a swim in the lake,” the minimalist packaging reads), many (incorrectly) considered the mysterious brand Kiyoko to be a new skincare line. Founded in Amsterdam by two friends Evelien Emondts and Merel Groenenboom, Kiyoko is actually a lifestyle brand prioritizing good quality and design. The …
Amsterdam-based, Japanese-inspired Kiyoko