All-Female Design Team Has Revamped the Classic Bra

Redesigning the classic bra isn’t a small feat. Bree McKeen first had the idea a decade ago when discussing her constant discomfort with a chiropractor, and they discovered her problem wasn’t her posture but her bra. The main issue was the underwire, an invention that was designed some 84 years ago. McKeen’s start-up, Evelyn & Bobbie, is crafting a better bra—and women are the designers …

Basketball Papaya Towel

Made by Lilian Martinez’s brand bfgf, this new beach towel brings papaya, basketball and plants together for an unexpected but delightful design. Bold and playful, this is one of bfgf’s more contrasty designs—but just as eccentric as others from the brand. The towel measures 24 inches by 36 inches and is made from 100% cotton.

Mountain Printed Shirt

Reminiscent of vintage ski trail map illustrations, the pattern on Snowpeak’s new Mountain Print shirt is delightfully retro. The camping scenes pictured on this button-down actually feature Snowpeak’s own products—a clever detail. Made from soft and comfy cotton, the shirt sports one buttoned chest pocket. Available with a navy or brown background, this unisex piece comes in a plethora of sizes.