Adidas Explores Bespoke Sneakers with 3D-Printed “Futurecraft”

It’s not the first time 3D printing has been used to create footwear, but Adidas’ new 3D-printed “Futurecraft” soles take the manufacturing method to a whole new level. Using intricate latticed layers, the German sports brand is able to construct a fully flexible midsole that takes into account a runner’s foot shape and unique pressure points, creating the ultimate pair of bespoke sneakers. Though it’s …

Medium’s New Visual Identity

Along with a bevy of new technical features including news apps, mentions and custom domains, publishing platform Medium has rebranded itself with a playful new logo. They’ve stuck with the “M” that has been so identifiable with the website, but—with help from design studio PSY/OPS—have eschewed a font altogether. Instead, four isometric planes intersect to form the M, giving the new logo depth and flexibility. …

Four Tips on Logo Design from Siegel+Gale

When Google redesigned its logo and stripped it of its iconic serifs, people criticized it as “boring” and “unimaginative.” But according Siegel + Gale’s Brian Rafferty, it may not have been a complete fail. The global director of research revealed to Fast Company that logo backlash is actually quantifiable, and approximately 15% of people will view a new logo as boring if they aren’t familiar …