Shreddies

Odor-proof underwear, 40 years of Virgin Records and a DIY digital microscope in this week's look at the web

British inventor Paul O’Leary has developed a product he calls “Zorflex”—a carbon cloth developed to absorb odor. O’Leary uses the fabric in his new underwear brand Shreddies, created for sufferers of severe flatulence. While the shorts for men and women are reportedly rather useful in stopping odor, unfortunately for everyone they do little to muffle sound.

Virgin Records: 40 Years of Disruptions

Odor-proof underwear, 40 years of Virgin Records and a DIY digital microscope in this week's look at the web

With humble beginnings slinging imported krautrock records from a beanbag-laden hole in the wall in central London, the now-global media empire Virgin Records celebrates four decades in the business with a retrospective of their contribution to both music and visual culture. Though space-traveling billionaire Sir Richard Branson sold the label over 20 years ago, the outfit carried his adventurous, risk-taking spirit. Over the years Virgin’s …

Patternity + Pretty Polly

The pattern-obsessed design duo teams up with the hosiery experts for a line of street-inspired tights

Since its founding in 2009, design studio Patternity has believed that nurturing a shared awareness of life’s patterns will help every person to feel more connected to a greater whole, changing the way they engage with the world and what is in it. And to their merit, Patternity is becoming the brand that comes to mind when people think of just about anything pattern-related. Collaborating …