Designers are more than floor lamps and logos—first and foremost, they are problem solvers. When Alan Siegel began his career in corporate design, he saw a problem with complexity. He saw insurance forms that were incomprehensible to policy holders and financial contracts that befuddled retirees. His first act as a pioneer of simplicity came in the form of an installment loan that was rewritten in …
Simple: Conquering the Crisis of Complexity
