Jones Ultracraft Splitboard

Big mountain Jeremy Jones' eponymous snowboard company ups the ante in backcountry board design

The core snowboard industry continues to mature with more and more innovation and development in backcountry tech. Whether it’s due to an aging demographic looking for a peaceful alternative outside resort riding or a newfound interest in powder riding from the younger generation, each year brings better, safer and lighter products built to propel experienced riders into un-patrolled territory. Standing at the pinnacle of its …

The Wonderful Wizard of Oz

Artist Michael Sieben updates the children's classic with characteristically kooky illustrations

Originally published to great admiration in 1900, L. Frank Baum’s “The Wonderful Wizard of Oz” has since secured itself as one of the most recognizable children’s classics of all time. While the beloved story has stood the test of time HarperCollins teamed with Austin-based artist Michael Sieben to update the illustrations, and his charming but mature graphic edition will drop 19 February. As longtime supportes …

Cool Hunting Videos Presents: Aether SF

A behind-the-scenes look at San Francisco's newest and most unique retail space

As longtime fans of Aether‘s sophisticated line of outerwear, we jumped at the chance to visit their first brick and mortar retail location. The recently opened San Francisco shop is uniquely constructed from three shipping containers, and is now home to an even more intriguing inventory system. To maximize space, the Aether team incorporated a custom-built rotating rack that spans all three floors. We sat …