Commandments as legendary as the man who created them, Dieter Rams’ ten principles of “good design” provide an essential guide for any creative seeking to produce high-quality work. In an effort to visualize the enduring concepts beyond the many products inspired by them, Singapore-based studio Anonymous asked ten graphic designers each to transform one of the tenets into an expressive poster, interpreting the fundamentals of …
In this video Mark Adams, Managing Director of the iconic shelving system Vitsoe, discusses Dieter Ram’s 10 principles of good design during our visit to Vitsoe headquarters in London. Adams gives us unique insight into the history of the brand and its meaning to Dieter Rams, demonstrating how Rams’ principles relate directly to the style and success of the Vitsoe name.
by Michael Tyburski This video visits a traveling exhibit celebrating the work of Dieter Rams during its stop at the Design Museum London. Director Deyan Sudjic and Michael Czerwinski, who heads up the institution’s public programs, both chime in on what made Rams such an important designer and the show’s scope. The next stop for the exhibition is Frankfurt’s Museum of Applied Art, where you …
