Those who have tried to plough through the works of Ferdinand de Saussure or Jacques Derrida are likely to flee from anything with “semiotics” in the title—and with good reason. Without a significant amount of time and dedication, the field is nearly impenetrable. “This Means This, This Means That“, however, delivers on a promise to explain the obscure field of semiotics by way of example. …
This Means This, This Means That