What is Reductionism?

Inspired by the New Range Rover Velar, we dig in to the less-is-more philosophy

Presented by the New Range Rover Velar

“Reductionism is about taking away excess in design,” says Gerry McGovern, Land Rover’s Chief Design Officer, and the Range Rover Velar, the brand’s newest vehicle, delivers on that maxim. From its debut at the London Design Museum to our first hands-on drive up Norway’s coast, we’ve seen and admired that bold call to action come to life. Today we’re proud to announce our partnership with …

Inside the Uniquely Norwegian Home of Jarlsberg Cheese

Where dedication to craft, ingredients and a well-kept secret recipe makes all the difference

Year after year, Norway consistently tops “Best of” lists in a wide variety of categories. From healthcare to education, the fjord-laden Nordic nation of just over five million people often scores top honors thanks to rich natural resources and a strong culture of inclusiveness and equality. When it comes to dairy products though, Norway is nowhere to be found. Despite the country’s rich soil and …

Factory Visit: Cotonificio Albini, Albino

Behind the scenes of the 139-year-old Italian fabrics enterprise

Visiting the Albini Group—a glorious Italian enterprise that specializes in fabrics for shirting—is an experience of contrast. It’s a facility that feels futuristic, while remaining in the tradition of its deep history. It’s a busy, mechanical factory located in the picturesque Italian town of Albino—in a valley surrounded by the Alps. Founded in 1876 by Zaffiro Borgomanero, today Albini is run by the fifth generation …