Live at Milk Made

A live mobile campaign encouraging Fashion Week attendees to play a game of phone tag

NYC-based creative agency All Day Every Day partnered up with MAC and Milk Studios to create Live@Milk Made. The campaign covers Fashion Week live with Phone Tag, a cell phone photo blog where fashion fans in attendance can cover live action from Fashion Week (happening now through 17 Sept 2010) at Milk Studios, and share the footage directly with the public. Submissions from attending contributors …

Maaike Mekking: Witch-Craft-Wo-Man-Ship

Dutch designer Maaike Mekking's spectacular neo-tribal A/W 2010 collection at London Fashion Week

While much of the recent London Fashion Week lacked the edge of past seasons with designers taking the safer route by showing subdued ready-to-wear collections, Dutch-born designer Maaike Mekking seized on high drama (what some might say fashion does best) with her collection dubbed “Witch-Craft-Wo-Man-Ship.” Channeling the spirit of cult films such as Christiane F and Bandlands, Mekking showed a collection of wearable separates reflecting …

Cheap Monday Jeans Autum/Winter 2010

The latest collection from the Swedish denim line is not for the fashionably faint at heart

by Richard Prime While it may not carry quite the cachet of Paris, Milan or New York, there’s plenty of forward-thinking and trendsetting at Stockholm Fashion Week, and Cheap Monday leads the way. One of Sweden’s most influential denim brands, Cheap Monday closed yesterday’s activities with a show at Fridhamnshallen. While it was only a few years ago that the brand laughed in the face …