Dead Meat Clothing

An experimental Italian label questioning the meaning of life with thought-provoking tees, jackets, sweaters, comics and more

Formed by Giovanni De Pol and six other young people living in Italy between Modena and Milan, Dead Meat clothing comes from a sort of Italian countryside version of a Warholian Factory with ontology as a main focus. Seemingly more art oriented and consciously philosophical than market-driven, the resulting collection of graphics, comics, tees and other clothing reflects an intellectually pensive team focused on producing …

Odeur Spring/Summer 2010: Light

From the Swedish label with an aroma, a new collection interpreting the season with moody prints and dramatic proportions

Founded in 2006 around a conceptual branding approach “seeking to broaden the opinion of what design really means,” Odeur uses “a unique scent and its molecular structure as a replacement for the traditional, word-based logotype.” The upshot, clothes fragranced with an airy, light smell comparable to CK One and a pyramid-shaped symbol, sets the tone for forward-thinking looks that, this season, incorporate subtly odd details …

Pleasure Principle x Olaf Breuning T-Shirts

"Happy Hands" and "Peeping Pervert," two new artist-designed tees

The second in a series of artist collaborations for NYC clothing brand Pleasure Principle, these U-neck tops draw on Swiss artist Olaf Breuning’s typically playful imagery for a two-piece unisex collection. Breuning’s graphics—two hands with faces positioned over the chest and the similarly goofy “Peeping Pervert“—make light of sex and fashion and fit perfectly with the eight-year-old label’s “spirit of dissent.” Printed on soft white …