Pro-Keds Spring 2010 Video

A clever Bond-style flick starring Pro-Keds' Spring 2010 line

Promoting their Spring line, Pro-Keds recently debuted a short video telling the story of a shoe-based mission. With settings that will look familiar to NYC residents and a Bond-esque soundtrack, the playfully inventive piece follows a cast of characters who at various points throw shoes over a fence, trade them, pluck pairs from lamp posts, and steal them from sleeping subway riders. The madcap upshot, …

Nice Collective Spring 2010: The Gathering

Digital artist paints animated light graphics on models for fashion label Nice Collective's Northern California camp-themed shoot

For their Spring 2010 collection Nice Collective founders Joe Haller and Ian Hannula brought friends, artists, stylists and models on a camping trip (aka the Gathering) in Northern California “to organically capture imagery of the season’s clothing and product through real experience rather than art direction.” Among the members of the experimental venture, digital artist Andrew Jones’ and photographer Spencer Hansen‘s combined talents led to …

Timberland Boot Company Featured by Richard Chai

Richard Chai styles his Fall 2010 collection with Timberland's high-end boot line

For his fifth collection of menswear, rising fashion designer Richard Chai paired his deconstructed classic looks with Timberland‘s similarly futuristic take on traditional boots earlier today in a runway presentation. The move comes a few seasons into Timberland’s bid for a corner of the fashion market with the “Boot Company” line touting their heritage, using higher-end materials and construction techniques, and recently collaborating with Opening …