BPMW Zune

In a clever marketing marriage, the NYC-based PR firm BPMW (Brand Pimps and Media Whores) loaded Zunes with content from their clients' Fall/Winter '07 lines. Narrated by Weekly Drop, the witty podcast covering streetwear and sneaker culture, the commentary is a fun departure for editors bored with staid press releases. Playlists made by each designer make the virtual fashion show complete and lend real lifestyle …

Tretorn x Acne Sneakers

Tretorn may not pack the brand punch that Nike does in the States, but to tennis aficionados in Europe, this Swedish athletic company is practically a national treasure. Founded in 1891, the company established itself worldwide with their signature sneakers and tennis balls. As a part of an ongoing collaboration, Swedish designers Acne Jeans have released a new spin on one of Tretorn's most timeless …

Spec+ Spring/Summer 07

Updating classic styles with contemporary details, Spec+ is one of the latest welcome additions to menswear in NYC. With subtle gold accents and Japanese linings, their Spring/Summer 07 collection has just enough edge to breathe new life into familiar styles without going all-out trendy. The trench ($298), for example, is a current ubiquitous look that Spec+ keeps clean save the slant pockets and a d-ring …