by Caroline Kinneberg What bookseller has the most popular account on Instagram? Random House, you might guess? It has almost 10k followers, compared to Barnes and Noble’s 18k. Maybe more visual brands, like Taschen (20k) or Assouline (23k)? But the most popular book specialist on Instagram could very well be IDEA Books, with (at the time of publication) 98,400 followers and growing every day. This …
IDEA Books, London
