Chile Kills Cute Mascots to Fight Obesity

In a move that nutrition experts are calling “the world’s most ambitious attempt to remake a country’s food culture,” the Chilean government is banning cute marketing ploys to sell junk food. They’ve killed Frosted Flakes’ Tony the Tiger, Cheetos’ Chester Cheetah and various other cartoon mascots. This same law prohibits the sale of junk food (ice cream, potato chips, etc) in schools, and resulted in …

Link About It: This Week’s Picks

Batteries inspired by eels, make-up kits in space, naturally pink chocolate and more

1. NASA’s Make-Up Kits Astronauts take plenty of grooming products into space—soap, lotion, deodorant, toothbrushes and more—but back in 1978, NASA believed women would also want a full make-up kit. NASA’s History Office shared an image of the kit, along with a quote from Sally Ride—the first American woman to go into space: “The engineers at NASA, in their infinite wisdom, decided that women astronauts …

World’s First Ruby Chocolate

In a world first, Nestlé Japan is launching a naturally pink chocolate: the ruby KitKat. The pink hue is the first new natural color since the 1930s (when white chocolate was created) and apparently tastes fruity. Teaming up with Swiss cacao processor Barry Callebaut, Nestlé also tapped chef Yasumasa Takagi for the recipe. He says, “I have created an especially simple KitKat that allows you …