Alex Trochut’s Binary Prints

The designer's new patented process awakens some of contemporary music's finest artists

Illustrator, designer and typographer Alex Trochut creates art for some of the world’s best-known brands including Coca-Cola, Nike and the New York Times. Working between Barcelona and Brooklyn, Trochut is admired for his ability to take simple text and imagery and seamlessly craft it into ornate, colorful, memorable art. In his latest project, “Binary Prints,” Trochut uses a new process he invented (and patented) in …