Weve had our eye on Genesis as they make progress in their quest to become a luxury car manufacturer that people are aware of and have respect for. This is accomplished both by building solid carswhich they haveas well as making a statement to consumers about what their brand stands for. Auto industry watchers have certainly taken notice of some key talent thats helping develop …
On the morning of the official unveiling of the Genesis 2018 G70, the South Korean automaker’s neighbor to the north launched a missile over the northern island of Japan and into the sea some 1,200 miles from shore. As the international community watched on edge, Seoul went about its business as usual. On one hand, it’s a testament to the city’s existence in close proximity …
The auto business is a difficult one to crack in any market segment, but tackling the luxury category is an exercise in the sophisticated art of making, selling and servicing vehicles as well as entering into a business category with its own particularities. Genesis—Hyundai‘s luxury vehicle division—is aiming to do just that. Like others before it (Acura from Honda, Lexus from Toyota, Infiniti from Nissan), …
