Exciting Debuts From The 2018 New York Auto Show + Geneva Motor Show

Our highlights on design, sustainable materials, zero-emissions and more

Just weeks apart, the globally-focused Geneva Motor Show and USA-focused New York Auto Show deliver some of the most exciting news in the rapidly changing auto industry. From new ownership programs to developing technologies and, of course, new designs for cars you can buy and concepts you can dream about, the two shows were packed with announcements. Here are our favorites, and why you should …

Living Moss in Goodyear’s Sustainable Tire Concept

A tire concept unveiled at the Geneva Motor Show, Oxygene from Goodyear, proposes a ring of moss growing inside its sidewalls. Further, the entire tire will be 3D-printed from recycled tires. The goal here is to improve air quality for vehicles on the move, as the moss absorbs carbon dioxide and releases oxygen. Learn more, and watch a video, over at PSFK.

Interview: Massimo Bottura

We speak with the poetic Italian chef about the flavor of cars

Chef Massimo Bottura, owner of three-Michelin star Osteria Francescana, in Modena, Italy is a master and an artist who speaks like a poet. Given their shared hometown, Maserati partnered with Bottura to look at cars through the lens of food and brought him to the Geneva Motor Show for an unexpected food-focused press conference. “I compress in to edible bites my passion,” he said during …