Hawthorne Introduces Skincare Products

The fragrance label’s online quiz will now pair customers with body wash, soap, and deodorant

Most American men aren’t buying fragrances, but women are driving the $327 million market through gift-giving. “There’s a lack of knowledge and even a sense of fear with men when it comes to cologne and self-care products,” Hawthorne co-founder Brian Jeong says from his Tribeca office. Jeong “wanted to get men to buy cologne for themselves.” Since launching the data-driven fragrance label Hawthorne in 2016, Jeong …

MIT-Developed Atolla Personalized Skincare

Monthly tests and a proprietary algorithm result in fully customized products

Founded by Meghan Maupin and Sid Salvi, with Dr Ranella Hirsch, Atolla brings a scientific method to skincare—removing trial and error, and drastically reducing waste. By using machine learning and a proprietary algorithm, the team at Atolla creates serums that are crafted specifically for each user—tracking changes in skin’s moisture, oil and pH levels due to diet, weather, allergies and more. Currently funding on Kickstarter, the fledgling company is offering …

January Labs’ pH-Optimized Skincare

Championing recipes for maximum effectiveness instead of a single miracle ingredient

With the first pump of January Labs antioxidant-rich Day Cream, one notices the lightweight consistency, the pale orange-yellow color, and the absence of added fragrance. Another indie skincare brand that promises products free of parabens, sulfates and other additives, and keeps routines uncomplicated with a very small line (similar to another CH fave, Peet Rivko), January Labs has fewer than 10 products to browse. The …