True Botanicals’ Non-Toxic Skincare

How the made-in-California brand goes one step further in proving results

Out of the seemingly infinite number of natural skincare brands these days, most go over the top to painstakingly list every single ingredient used and how they’re sourced, but few have anything to say about proven results. California-made True Botanicals sets the bar a little higher: it’s not only the first skincare company to have its entire line MADE SAFE certified (where products are evaluated …

McLaren’s “Project Invincible” Human Armor

It may comes as a surprise to some that McLaren does more than release supercars and dominate Formula 1. Their fast-growing McLaren Applied Technologies sector tackles health and wellness, and the division’s team of doctors and engineers have done something remarkable under the bannister of “Project Invincible.” Tasked by a billionaire with a rib-related health issue, they developed $250,000 discreet, customized body armor. In three …

Fitbit’s Ionic Smartwatch

The newest Android-compatible smartwatch could be the best yet

by Michael Frank Fitbit has had a simple formula for success: target women. Think about the average Fitbit wearer and it’s not only a woman, it’s a younger, gym-going woman. To make progress Fitbit needs men to care about its wearables, too, which is one good reason they’re now debuting their first smartwatch, the Ionic. The greatest market strategy isn’t necessarily competing with the Apple …