Locher’s

Neighborhoodies

Neighborhoodies is the success story of a couple kids running a t-shirt business out of a basement apartment and 2 years later having a thriving 30 person company. As the name suggests, their t-shirts, hoodies and underwear shout out local pride. It's taking I Love NY to down to the street level, recognizing the individuality of different parts of town. But don't worry, it's not …

RIV

Perhaps visualized from their spaghetti-western/punk rock dreams while sleeping on the beach in the middle of November, RIV's So. Cal flavored designs are rad. In addition to the T-shirts they have hoodies, button downs and even denim. You'll find some of their t-shirts over at coolestshop.com.