Interview: Albie Alexander Hueston, Refinery29’s Creative Director, Experiential

Discussing radical creativity, digital inspiration and what makes for a perspective-changing experience in light of the site's 29Rooms exhibition

For a third year, Refinery29‘s immersive spectacle 29Rooms will unfold during New York Fashion Week (from 8 to 11 September). Quite literally 29 rooms worth of color, creativity, genuine substance and savvy for the digital generation, this experience has found a way to combine important messages with selfie-taking. Brands have a presence, as do charities, but artists are the stars here. And Albie Hueston, Refinery29’s …

Interview: Digital Artist Alex Czetwertynski

The Day for Night curator on the dynamic relationship between immersive art and live music

It’s 7PM on a Friday night in Houston, and Bjork is DJing. As if this weren’t already an uncommon enough statement, what’s crazier is that hardly anyone has noticed. Not because the ethereal musician is clandestinely performing within some sort of recreation of an Icelandic forest, but because goers at Day for Night festival are totally immersed in the slew of custom-built, digital art installations …

Inside London’s Frieze Art Fair 2015

Immersive works inspired by the annual event itself

Londons annual art extravaganza, Frieze, is currently drawing art-hungry crowds to the beautiful Regents Park in the city center. Always a fun, impressive fair, this years Frieze featured an unusual number of works that were inspired by the space they’re in, which was designed by Londons Universal Design Studio. Rachel Rose, last years winner of the Frieze Artist Award, contributed one of the best immersive …