Developing Rado’s Ceramic-Metal Alloy for the DiaMaster Ceramos Collection

CEO Matthias Breschan discusses the brand's commitment to materials for the future

Swiss watchmakers infrequently move beyond precious metals or steel for case source material. The reason is simple: consumers understand the value of platinum, various golds and stainless steel—and all of these handle daily wear in a time-tested manner. Rado, however, reinforces new material development as a primary pillar of the brand. While competitors toy with PVD or bronze, Rado has built numerous groundbreaking materials—including a …

Porsche’s First All-Electric Sports Car, the Taycan

Head of Interior Design Ivo Van Hulten explains the future-defining automobile

Let’s dispense with the “how this Porsche isn’t like a Tesla” discussion right now: the all-electric Taycan (unveiled today) won’t singlehandedly displace Tesla, because it’s not meant to. The Taycan Turbo (pronounced “ti-ken”) is $153,310; the more powerful Turbo S is $187,610—both price tags that are far from Tesla’s volume king, the Model 3, which retails closer to $50,000. Porsche isn’t expecting to sell anywhere …

Mark Webber Talks Cars, Watches + Motorsports

Insight from the Australian motorsport legend during his very first Monterey Car Week

When we sat down for breakfast with Australian motorsport legend Mark Webber, we were surprised to learn that it was his first visit to the Northern Pacific coast during the annual celebration of all things automotive: Monterey Car Week. His overall impressions of the event are enthusiastic, “California is synonymous with extraordinary cars and style. Coming here for the first time, I’ve been amazed by …