Swiss watchmakers infrequently move beyond precious metals or steel for case source material. The reason is simple: consumers understand the value of platinum, various golds and stainless steel—and all of these handle daily wear in a time-tested manner. Rado, however, reinforces new material development as a primary pillar of the brand. While competitors toy with PVD or bronze, Rado has built numerous groundbreaking materials—including a …
Developing Rado’s Ceramic-Metal Alloy for the DiaMaster Ceramos Collection
