Interview: Taka Kasuga of Arc’teryx Veilance

We discuss form, function and staying relevant in a crowded market

Working with Arc’teryx brand Veilance for three years, Taka Kasuga is the Design Director in charge of both maintaining and evolving their apparel. While countless brands are working in the realm of tech-meets-style now, Veilance has been in the game since 2009 (not to mention Arc’teryx was founded in the early 1990s). Known for being technically-driven yet luxurious, Veilance’s sleek and sophisticated silhouettes make their …

Interview: Genesis Global Brand Chief Manfred Fitzgerald on Developing a Luxury Brand

From celebrating the Oscars to culture at large, how the brand is building awareness

Weve had our eye on Genesis as they make progress in their quest to become a luxury car manufacturer that people are aware of and have respect for. This is accomplished both by building solid carswhich they haveas well as making a statement to consumers about what their brand stands for. Auto industry watchers have certainly taken notice of some key talent thats helping develop …

David Dewane’s Eudaimonia Machine at STORY

The NYC concept store's new Work/Space edition explores the future of the way we work

For its 40th installation, New York’s ever-changing concept store STORY is exploring work environments—and the future of work itself. The Work/Space edition is more than a shopping experience, it’s also a co-working location and the first-ever space to bring to life architect David Dewane’s Eudaimonia Machine concept. Chicago-based Dewane created the architectural design in order to make offices more efficient, but also (and importantly) more …