The auto business is a difficult one to crack in any market segment, but tackling the luxury category is an exercise in the sophisticated art of making, selling and servicing vehicles as well as entering into a business category with its own particularities. Genesis—Hyundai‘s luxury vehicle division—is aiming to do just that. Like others before it (Acura from Honda, Lexus from Toyota, Infiniti from Nissan), …
Genesis, The Newest Luxury Auto Brand
