Cannabis-Centric Houseplant’s Many Missions

Seth Rogen's brand strives to do their part in righting the wrongs of federal cannabis prohibition

Seth Rogen, an unabashed marijuana enthusiast in many of his acting roles as well as in real life, launched the cannabis-centric company Houseplant in the US this month with co-founder Evan Goldberg. The brand (which debuted in Canada circa 2019) emphasizes premium cannabis flower, a gorgeous accessory line and impressive social responsibility initiatives—all of which set it apart from many others in the tremendously saturated …

Premiere: “Taming Shadows” by Allie Crow Buckley

Contradictions and nuance in the LA-based singer-songwriter's newest release

From LA-based singer-songwriter Allie Crow Buckley‘s album Moonlit and Devious (out today), “Taming Shadows” comprises countless dualities. Though minimal, it explores several concepts—some tangible and some abstract. Simultaneously it’s a love song and a promise, while touching on memory, dreams, conflict, inner tumult and healing. Buckley says illustrating these many—sometimes disparate—qualities was central when writing the lyrics. “I was exploring the ideas around the dualities …

Interview: Future Proper Founders Even Dunlop + Adam Levite

A new online activewear destination pairs community with cutting-edge product

Launched in 2020, the retail destination Future Proper aims to question what it means to be active as it breaks down stereotypes pinning victory or defeat to a successful workout. Co-founder and CEO Even Dunlop, along with co-founder and creative director Adam Levite, found that most sites selling performance gear and athleisure steered their inventory and marketing toward athletes. For Future Proper, they envisioned a …