While it might not sound like the most exciting activity, there’s always a surprise in store when exploring Google Analytics—especially when taking a look at all our content across a year. We’re always fascinated to see what our audience connects with most on Cool Hunting. Sometimes we can see it coming, and other times we’re amazed. This year’s most-read collection is wide-ranging—from test drives to …
From Kyoto-based Matchaeologist comes a new ceremonial-grade matcha tasting set incorporating one of three different blends: Misaki, Matsu, and Meiko. This very collection has repeatedly won the highest award from Japan’s Ministry of Agriculture, when judged on everything from aroma and taste to color. The tea itself is as high-quality as possible, worth of the ceremony for sure—but also capable of winning over new matcha …
With everything needed to start a matcha obsession, Ippodo’s matcha tea kit includes all items required for regular and consistent matcha-making. There’s a strainer, whisk, bamboo ladle, whisk stand and (of course) ceremonial-grade matcha, but the kit’s booklet might be the most important item as it offers guidance through the matcha preparation ritual.