Wild Journey Champagne Backpack

For a third year, prestige champagne house Krug has partnered with Italian luxury brand Berluti on a bag. This year, the Wild Journey champagne backpack features Berluti’s signature Venezia leather on the outside, finished with a dark cherry patina. Inside, however, one finds thermofoil lining with a removable insulated insert. This creates the perfect nook to cart Krug champagne while maintaining an ideal temperature. Further, …

Pairing Krug Champagne and Music

Blending senses with an interactive app and two Oxford neuroscientists

Often when champagne pairings are discussed or enjoyed, the complementary partner is food, with an end game of flavors mingling and aromas matching up. The tastebuds are the target audience. While that makes sense, within the context of one of our five physiological senses, the team behind prestige brand Krug Champagne—in many ways the epitome of thoughtful luxury—observed that this was merely one element in …