Levi’s Workwear x Billy Reid

An exclusive video documenting Billy Reid's modern Americana spin on Levi's workwear roots

For both the neo-Americana-obsessed and denim-heads alike, menswear designer Billy Reid’s collaboration with Levi’s is a holy brand pairing, marrying Levi’s workwear roots with Reid’s modern cuts, fabric choices, and finishes. This behind-the-scenes video (a Cool Hunting exclusive) visits Reid at work on the craft of deconstructing garments for the 10-piece collection, as inspired by a visit to the legendary Levi’s archive. Citing a worn …

Levi’s Workwear by Filson

Classic workwear brands Levi's and Filson fuse their respective expertise in textiles and forms

Featuring the kind of stylish classic constructions that have made both brands legendary, the Levi’s Workwear by Filson collection fuses durable materials with luxe hardware for an attractive assortment of bags, shirts, jackets and hats. The full line, presented here, is made in Filson’s Seattle, WA factory. Some of our favorites from the collection include the well-known Filson Cruiser Jacket reconstructed from Levi’s iconic rigid …

Levi’s Denim Insulation

Recycled jeans inside the walls, and a challenge to design the best line-drying solution

The Levi’s headquarters in San Francisco is currently under renovation and while there are many changes and improvements in the works, an innovation that caught our attention was the use of recycled denim for building insulation. Levi’s first endeavor in this clever re-use was in 2008 for the Renzo Piano-designed California Academy of Sciences in Golden Gate Park, for which over 200,000 pairs of discarded …