Coca-Cola by DRx

Odor-proof underwear, 40 years of Virgin Records and a DIY digital microscope in this week's look at the web

Designer Dr Romanelli has successfully undertaken the task of repurposing one of the most iconic, globally embedded brand identities. In his clothing collaboration with Coca-Cola, Romanelli deconstructed—by way of hand-cutting—and rebuilt Coke workwear dating as far back as the 1940s. Saturated in Americana but incorporating ultra-modern streetwear style, the 200-piece collection includes lab coats, tunics and driving jackets. Each piece (sold at Opening Ceremony and …

Parallelograms

Odor-proof underwear, 40 years of Virgin Records and a DIY digital microscope in this week's look at the web

NYC-based photographer Jeff Enlow hopes to create a series of double exposure nude portraits shot on the all-but-extinct 20×24 Polaroid film. The soulful, mysterious images capture a unique expression that few other films can preserve. To bring the project to fruition, Enlow needs support; check out his Kickstarter today as his campaign ends soon.

Smartphone Digital Microscope

Odor-proof underwear, 40 years of Virgin Records and a DIY digital microscope in this week's look at the web

If you’ve got a smart phone and a power drill, you’ve also got a digital microscope—for just $10 and 20 minutes of your time. Even better, it can take pictures and videos. Watch this video and turn your smartphone camera into a machine that can actually photograph cells. Though it lacks the specifications of lab-grade equipment, it’s more than capable of fulfilling all kinds of …