Designer Dr Romanelli has successfully undertaken the task of repurposing one of the most iconic, globally embedded brand identities. In his clothing collaboration with Coca-Cola, Romanelli deconstructed—by way of hand-cutting—and rebuilt Coke workwear dating as far back as the 1940s. Saturated in Americana but incorporating ultra-modern streetwear style, the 200-piece collection includes lab coats, tunics and driving jackets. Each piece (sold at Opening Ceremony and …
Coca-Cola by DRx
