CW’s High-Tech Ad

Zinedine Zidane's bronze headbutt, MoCA Cleveland, Hotel Droog and more in our look at the web this week

The CW Network’s Fall television advertising campaign goes high-tech this season by embedding a fully functional smartphone within the pages of Entertainment Weekly. The Android-powered phone features a live-video display screen, a full keypad, USB port, camera, speaker and perhaps most surprisingly, an activated SIM card.

MoCA Cleveland

Zinedine Zidane's bronze headbutt, MoCA Cleveland, Hotel Droog and more in our look at the web this week

Cleveland’s Museum of Contemporary Art will reopen its doors next week in a stunning new building designed by London-based architect, Farshid Moussavi. With a history plagued by violence and a depreciating economy, Cleveland hopes to turn skeptics into believers through the revitalization of the great city.

Bicyclean

Zinedine Zidane's bronze headbutt, MoCA Cleveland, Hotel Droog and more in our look at the web this week

After watching people expose themselves to toxic materials while scavenging through a Ghanese e-waste dump, 22-year-old engineer Rachel Field created the Bicyclean, a standing bike modified to pulverize electronic waste into tiny pieces. Now in contention for a James Dyson award, the Bicyclean requires no external electricity and is built entirely from components that can easily be sourced in Ghana, making it an ideal solution …