Levi’s Turns to Lasers for Ethical Jean Production

As denim distressing and various washes wax and wane in attention, hand-finishing and chemicals are used to achieve the look of the moment. Levi’s, however, wants to cut out all hazardous chemicals by 2020. Hailing from their innovation department, known as Eureka Lab, Project FLX (Future-Led Execution) is a brand new technique that substantially reduces harmful chemicals, replacing them with the activity of lasers. An …

Oldest Tattoos Discovered on 5,000-Year-Old Mummies

In a discovery that has “pushed back evidence for tattooing in Africa by over 1,000 years,” researchers at the British Museum have found the world’s oldest tattoos on 5,000-year-old mummies. These figurative tattoos resemble letters and animals; the female mummy has four small S-shaped designs on her right shoulder. The male’s tattoos (on his upper arm) resemble a wild bull and a sheep. These are …

Lacoste Replaces Croc Logo for Endangered Species

Few logos are as familiar as Lacoste’s crocodile and, for the first time in the brand’s history, the reptile was replaced by not one but 10 other animals. To celebrate the launch of Lacoste and the International Union for Conservation of Nature’s three-year partnership (called Save the Species), 1,775 of the classic T-shirts were adorned with endangered species—from the Vaquitas (a type of porpoise) to …