Drawing Logos From Memory

In a recent study, 150+ Americans were asked to draw 10 iconic logos from memory as a test to see just how effective branding can be. The 10 logos chosen included Apple, Starbucks, adidas and more—and the results came back quite varied. From people “forgetting to bite the apple” in Apple’s logo to combining old logos with new ones, there were plenty of mistakes. That …

Plan a Photograph Through Augmented Reality

With the iOS app Blocker, users can quite literally block out photographic or filmic scenes: pull in what the camera sees, drop in and track 3D models and then play with light. This allows the user to set up the perfect photograph in advance of a shoot. The app tracks a scene as the camera moves, granting a true window into augmented reality (and guaranteeing …

All-Female Design Team Has Revamped the Classic Bra

Redesigning the classic bra isn’t a small feat. Bree McKeen first had the idea a decade ago when discussing her constant discomfort with a chiropractor, and they discovered her problem wasn’t her posture but her bra. The main issue was the underwire, an invention that was designed some 84 years ago. McKeen’s start-up, Evelyn & Bobbie, is crafting a better bra—and women are the designers …