Don’t be misled by the pink-haired, effervescent yet sensible Gemma Shiel. The creative mastermind behind the London-based label Lazy Oaf has a youthful energy that manifests in the saucy, playful apparel she and her team designs, but she’s been in the industry for over a decade. With humble beginnings selling printed T-shirts in a market stall to opening a shop in Soho, London (the online …
Interview: Gemma Shiel of Lazy Oaf
