55Factory

A collaboration of industry insiders making the closed off world of London Fashion Week more accessible

One of the main criticisms surrounding the world of fashion and its ‘special weeks’ is that it’s too insular for the everyman to access, too preoccupied with itself and veiled in a snobbery rivaled only by that of a Royal Family peerage system. Having experienced it from the inside for many years, London-based photographer Christopher Sims decided to play the antagoniser and look to provide …

Atmos

Digitally sensuous architecture in two of Alex Haw's residential staircase projects

Architect Alex Haw of Atmos may not be the first to use digital tools to craft seductively curving forms, but his recent staircase installations in two London abodes might be the most transformative. Each plays off each owner’s interests to create organic asymmetrical forms that lend sensual drama to the spaces. For a gardener’s house Haw came up with a series of growing sculptural spaces …

Ashish

London's King of Sequins puts a fashion shine to pop culture

A Delhi-born fashion designer living in London, Ashish Gupta‘s East-meets-West approach all comes down to sparkle. Runway shows might resemble Bollywood productions with parades of theatrical ensembles splashed in vivid color, but there’s nary a sari in sight. Instead Ashish, known as “The King of Sequins,” interprets pop culture cliches—from preppy knits to Hawaiian prints—with the dazzling material. The Central Saint Martins grad describes the …