Freeman’s Sporting Club Spring/Summer 2011 Lookbook

Photographer Tim Barber introduces animated GIFs to an exclusive menswear line

Like the brands they represent, look books run the gamut from those shot on Brooklyn rooftops to full-scale studio productions with renowned fashion photographers. In what may be an industry first, Freeman’s Sporting Club recently enlisted photographer Tim Barber to take a different route, creating a series of animated GIFs to show their Spring/Summer 2011 line. Whether juggling in a Tropical Gossamer Machinist Shirt or …