Drones, Robots and an Electrified Couch: Launching Absolut Electrik

A house party where doors opened based on guests' biometric energy readings

From a cultural standpoint, Absolut vodka frequently calls to mind two associations: nightlife and a history of art partnerships. To celebrate the launch of their latest limited edition bottle design (in both electric blue and silver), Absolut Electrik, the brand unified both colorful touch-points for a one-night-only house party in Downtown LA, that also factored in some cutting-edge technology. There, drones shook cocktails, taxidermy moose …

The Broad Museum, LA

An impressive building housing incredible artwork from Basquiat to Barbara Kruger

Situated directly across from Frank Gehry’s masterful Walt Disney Concert Hall lies the latest addition to LA’s line-up of art institutions, The Broad (pronounced as “brode”). The 120,000-square-foot space was built from a $140 million gift by Eli and Edythe Broad to house their 2,000-piece collection of postwar and contemporary art—featuring works by Jeff Koons, Barbara Kruger, Jean-Michel Basquiat, Roy Lichtentstein and Cindy Sherman to …

Swimming Pool Notebook

Inspired by LA in the 1960s, Poketo’s useful Swimming Pool notebook contains 128 blank, white pages for you to scribble, doodle and write to your heart’s content. Designed exclusively for the store by the brand’s Poketo Studio, the notebook measures 5.75″ by 8.25″ and is made for anybody with an imagination.