To celebrate its 120th anniversary, luxury luggage brand RIMOWA did something many heritage companies are loathe to do and updated its visual identity. Logically, the refresh harkens back to the brand’s history, but is undeniably contemporary. The rebrand—led by RIMOWA chief executive Alexandre Arnault and chief brand officer Hector Muelas—was executed by Commission Studio, and reflects the brand’s DNA perfectly. Elegant yet utilitarian, fancy yet …
Tag: Luxury
Test Drive: 2019 Bentley Bentayga V8
We test the spritely, luxurious model in the Austrian Alps
When the Bentley Bentayga debuted, it was the most luxurious SUV in the world, offering Bentley’s famed craftsmanship and comfort with a new level of capability. Very quickly, Bentayga became the nearly 100-year-old luxury British automaker’s top seller. Arriving just two short years after, a new V8 version tweaks the formula, and we took to the alpine roads of Austria, and the other-worldly heights of …
Vision Mercedes-Maybach Ultimate Luxury
An all-electric SUV targeted at China's wealthiest consumers and beyond
by Jaclyn Trop As Mercedes-Benz continues to polish its rarefied Maybach brand, it’s testing the Chinese appetite for the marque’s first-ever all-electric SUV concept. Called the Vision Mercedes-Maybach Ultimate Luxury, the SUV debuted Tuesday at Auto China 2018 in Beijing as the sixth Maybach concept vehicle from Mercedes-Benz Design in as many years. The 750-horsepower, fully electric SUV concept boasts a range of more than …