Cool Hunting Video Presents: ICON Bronco

Our latest video explores the workshop where creative minds gives classic trucks new life

For our latest video, the third to premiere at the 99% Conference last week, we drove through the desolate corridor of I-5 to the outskirts of Los Angeles to visit ICON, California’s premiere builder of custom trucks. Newest in the line-up, the ICON Bronco takes the body of a classic 1970s Ford Bronco and rebuilds it from the ground up. All ICON’s trucks maintain the …

American Giant

New American-made men's basics at an affordable price

To rethink the process of American-made goods and reinforce the values of domestic production, former Chrome bags President Bayard Winthrop founded American Giant, a new line of high-quality menswear. Focused on the basics, the first line of affordable garments includes five variations on the sweatshirt made with an exclusively produced, 14.8oz cotton fleece. The garments’ immediately apparent durable quality, coupled with the weight and construction …

Sweet Olive Soap Works

Rich, handmade soaps pay tribute to pirates and perfume from historic New Orleans

As a family-run business, New Orleans-based Sweet Olive Soap Works believes in working with fellow sustainably minded people to keep production local and customers supplied with the best ingredients available. So to make everyone and their skin happy Sweet Olive makes each olive oil-based product by hand with nutrient rich, Louisiana-grown ingredients, using the cold process method and curing each batch for a month. The …