Land Rover’s 4xFAR Festival Introduces Audiences to the 2020 Defender

Chief Commercial Officer Felix Bräutigam explains how the brand is marketing the next generation vehicle

The Land Rover Defender is no ordinary vehicle. For the first hands-on introduction of the all-new generation of the 2020 Defender 110 four door and Defender 90 two door models, a two day festival—with off-road driving, music, historical vehicles, food and a range of outdoor activities—was created in Coachella Valley, CA. While there, we had the chance to speak with Jaguar Land Rover’s global Chief …

Buzzbar’s SAD Lamp Serves Shoreditch

Meant to alleviate Seasonal Affective Disorder, a luminescent lamp for visitors and passers-by

One in three people suffer from Seasonal Affective Disorder (SAD), and women are 70% more likely to suffer than men. In London, Buzzbar (the walk-in digital and marketing production service) has responded to these statistics by creating the world’s largest SAD lamp for passers-by to up their serotonin levels on the way to and from work. Dubbed “Wellness Window,” the idea was inspired following a …

Do You Compute? Selling Tech from the Atomic Age to the Y2K Bug

Covering the years 1950 to 1999, Do You Compute? Selling Tech from the Atomic Age to the Y2K Bug compiles the most memorable tech (specifically computer) advertising of the 20th century. A survey of the advertising industry, study in graphic design and type, and a look at how computers have changed over the years, the book contains images pulled from museums, university archives, and private …