How does Maserati translate Italian power, performance, luxury and sex appeal into sheet metal? We sat down with the man behind the mystique, Lorenzo Ramaciotti—Maserati’s head of design—to understand his inspirations, influences, and how he leads design for some of the most eye-catching automobiles on the road. How do you look at every day objects—outside of the world of cars—and how do they inspire you? …
This year innovative Italian automaker Maserati celebrates 100 years and coincidentally, fellow Italian Bulgari are commemorating 130 years of advanced watchmaking. The iconic brands’ simultaneous anniversaries have led to the launch a fancy collaboration: Bulgari created a limited edition of their architecturally driven Octo timepiece specially for Maserati. The watch maintains the original (and recognizable) octagon shape, but several new details have been added for …
Often times, the stories behind companies are something worth knowing, in particular when they talk about passion, intuition, genius, downfalls, and comebacks—and especially when each step is is punctuated with victories. Maserati was born in 1914, exactly 100 years ago. The mythical Italian brand is celebrating this important anniversary with a series of global events, which culminated in Torino, a city where Maserati is building …
