Visiting Maserati’s Innovation Lab

From driving simulators to racing trimarans, the Italian company is dedicated to experimentation and improvement

Maserati‘s familiar trident logo is attributed to the Italian carmaker’s roots  in Bologna, where the bronze and marble Fontana del Nettuno (Fountain of Neptune) stands in Piazza del Nettuno. Now the brand’s factory and HQ are in nearby Modena, which is some 120+ kilometers from the coast. Nevertheless, innovation at Maserati takes to the seas, just as it does the land. Since 2012, Maserati has …

Photo Essay: A Night at Maserati’s Modena Factory

Celebrating the end of an era to make way for a new beginning

This week Maserati shuttered their 80-year-old factory in Modena, ending production of the iconic GranTurismo family of cars. It’s not a permanent closure; the space will be refurbished and retooled to prepare for their newest—yet to be named or shown—super-sports car. But before closing the modest production line where 12 cars are hand built each day, the brand decided to throw a dinner party. On …

Interview: Massimo Bottura

We speak with the poetic Italian chef about the flavor of cars

Chef Massimo Bottura, owner of three-Michelin star Osteria Francescana, in Modena, Italy is a master and an artist who speaks like a poet. Given their shared hometown, Maserati partnered with Bottura to look at cars through the lens of food and brought him to the Geneva Motor Show for an unexpected food-focused press conference. “I compress in to edible bites my passion,” he said during …