Argan Oil

Six skincare products incorporating the ancient Moroccan antioxidant

Of all the natural remedies to be discovered in a traditional Moroccan pharmacy, from amber sticks to ward off bugs to poppy powder to redden lips, argan oil dominates the coveted goods in the Berber arsenal. Often referred to affectionately as liquid gold, argan oil is a super rich antioxidant full of essential fatty acids, with more than double the vitamin E found in olive …

Beldi

A new online shop celebrating the tradition of Moroccan craftsmanship

Famous for colorful souks where artisans peddle handmade goods, Morocco hasn’t been spared the effects of Westernization. To help keep the craftsmanship heritage alive, Aimee Bianca and her Moroccan husband Chafiq Ennaoui came up with Beldi, a country-specific online shop highlighting select housewares and accessories. Explaining they noticed “more and more cheap plastic stuff from China in peoples’ homes” when visiting Morocco, the pair not …