100+ Miles on Norco’s Optic C2 Mountain Bike

Test riding an understated bicycle that's ready for anything

Founded in 1964 in Northern Vancouver (aka The North Shore), Norco is a humble Canadian brand that makes mountain bikes that are up to the challenge. The North Shore is thought to be the birthplace of free-ride mountain biking and is, without question, home to some of the gnarliest trails in the world, giving Norco a leg up in testing. It should be no surprise …

Moutain Biking Gear for Women, Buttermilk Apparel

No full lycra kits here—this duo makes contemporary, functional clothing

The need for better women-specific mountain biking clothing has long been evident, since the “shrink and pink” concept doesn’t cut it with lady shredders. Although there are more and more options appearing daily, these tend to be polarized with a style of riding—oftentimes resulting in full matching kits. Katy Hover-Smoot and Cassie Abel (experienced in the outdoor industry, having held positions at Specialized Bikes and …

Biking in Banff, Canada

Peaceful cross-country trails with stunning vistas

There are many stories of multi-use trails losing ground in the mountain bike category, especially in more popular destinations. So it may come as a surprise that one of the most beautiful and most traveled to towns in the world is actually becoming more mountain bike-friendly. Banff, located on the Western most part of the Alberta providence in Canada, is often a bucket list town. …