Always a pioneer in PR, Nike has uncovered a yet untapped frontier for name placement: the historic squares of urban Europe. The first location for Nike’s new campaign is Vienna’s Karlsplatz, now known as ‘Nikeplatz.’ In order to promote the Nike lifestyle to the Viennese public, a seductive ‘Info Box’ has been installed in the square. There, visitors can learn about the 18 m high …
Crooked Tongues has a great feature on the Nike Laser Project. Basically, they’re using laser etching to burn designs in to shoes. To launch the project, Nike recently featured 6 models in their new gallery at 255 Elizabeth Street in NYC. The designs etched in to Air Force Ones, Cortezs, and Dunks are from artists Stephan Georges, Mark Smith, Chris Lundy, Mike Desmond, and Tom …
If you have an ounce of do-it-yourselfer in you, try designing your own sneakers. You don’t have to worry about the hard part, just pick a style and the colors. Customatix has a bunch of different styles, the best of which are the skaters. (Thanks, Doug) Nike is now offering custom color combinations on over 30 of their styles.
