Nikon Love Letters to New York

A digital campaign to encourage those living in the Big Apple to share their own beautiful images and messages of appreciation

When the core of a social media campaign is an authentic request to share love—of all types—even when it’s neatly wrapped up in a brand message, it’s hard to deny the importance. This is precisely what’s drawn us to the new Nikon “Love Letters from the N Line” campaign. To launch it, Nikon, celebrating its 100th anniversary, shared their own open letters set atop iconic …

KeyMission 360 Camera

The world lives in all 360 degrees, so it makes sense that our cameras have made the necessary steps to capture it this way. Shooting 4K UHD video and still, in a full spherical 360-degree field of view, Nikon’s KeyMission 360 uses two Nikkor lenses and two image sensors to pull everything in. It’s also WiFi- and bluetooth-compatible, but more importantly, it’s water- and shock-proof …

Notes: The Three Camera Kit

Carrying the Nikon D5, Sony Alpha 7ii and iPhone 6s+, it’s impossible to miss a shot

I started taking pictures with my father’s Nikon F when I was eight years old and not long after began developing film and making prints in the darkroom. Back then watching a photo come to life in a tray of developer was instantly gratifying—granted it was sometimes hours, but more likely days after capturing the moment with a camera. Nowadays, as it has been for …