Interview: Nissan’s Executive Design Director, Satoru Tai

Addressing why the car of the future will be box-shaped and how vehicle-sharing impacts the industry

By Michael Frank A few years ago one of Nissan’s more outspoken designers penned an homage of sorts to the Datsun 510 sports sedan, the IDX. This was shown to the public at the 2013 Tokyo Motor Show, but it had actually been in the works for a while, Satoru Tai told us recently. It was drawn from a place of inspiration around what a …

Interview: Rachel Nguyen of Nissan

We talk about what's next with the automaker's Director of Advanced Planning

Last fall, Nissan introduced future mobility concepts developed by the company’s advances planning team. Among them was the Pedestrian on Wheels, a three-passenger sustainable vehicle designed to work in a fully planned new city (such as those that are currently being built in the Middle East), and We Latch, a car-sharing program designed for tourists that included a minivan-style interior that serves as a lounge …

Interview: Shiro Nakamura of Nissan, Infiniti and Datsun

A conversation with the Senior Vice President and Chief Creative Officer of Design and Brand Management of the Japanese auto brands

Auto designers are part of a very small community, and those who rise to the top to direct the design of an entire brand (or multiple brands) always intrigue us. By nature, these talented people command the attention of the designers that work for them but, more importantly, they are able to sway the public’s perception for decades, and what they fight for in a …